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Hiring | discoveryourpowerteam.com - Part 2

Archive for the Hiring

paris france marketAs a business owner, should you be responsible for training individuals you hire to work on your team? There are opposing views on this question.  Many entrepreneurs think that they should not have to train. They feel that the individuals they hire should know how to do the job upon being hired. Others think that it is indeed their responsibility to not only train the individuals who join their team but also pay them while they learn.  This very topic came to mind as I was buying bananas in France.

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We recently visited my brother-in-law and sister-in-law in Paris, France.  While there, I went with my sister-in-law to the grocery store. Needless to say that, like you, I have purchased groceries thousands of times in my life, and since I am fluent in French, language was certainly not a barrier. So why would it take me three times longer to do groceries?

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I wanted to buy a few bananas.  How many times have you purchased bananas?  I take a couple and am about to place them in a little plastic bag (like I do back home) when my sister-in-law while pointing to the scale says, “You have to weigh them”.  I place the bananas on the scale and she says, “”perfect”, and walks away.  

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Now I have weighed fruit and vegetables in the past. You lay them on the scale, place them in a bag and write the weight on the bag with a marker. Well, I had to call my sister-in-law over because nothing was happening.  My bananas just sat there, innocently waiting for this foreigner to get her act together! So my sister-in-law explains the process: you go back to the table with the bananas, you find the numerical code noted on the sign, you go to the scale, place your bananas on the scale, enter the code, press enter…et voila…out comes the label with the price, which you place on your item. 

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So what does my story have to do with hiring and training your team? Everything! 

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If you have followed me for any length of time, you know that I firmly believe that before you hire someone, you should outline their role and responsibilities – what it is you want them to do – as well as the skills, knowledge and experience they require to do the job.  For example, if you are looking for a social media marketing manager, you can expect them to have experience developing social media strategies for online entrepreneurs, be familiar with the various social media vehicles/tools available, understand how to use each to accomplish the desired goals, etc. 

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You should not hire a social media marketing manager that has not used Twitter, Facebook, LinkedIn, etc. to effectively build relationships and market their own business.  This is the expertise you are hiring for! 

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What they cannot be familiar with, however, is how you run your business. If you want your team members to be as productive as possible, as quickly as possible, you need to invest energy, time and money  to teach them about you, your expectations, your goals, your business.  Don’t eliminate this important step. 

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While I know how to shop for bananas, it took a little time and some assistance from my sister-in-law to learn the ins and outs that are specific to this particular grocery store.  Help your team members learn the specifics that are unique to you and your business. Help your team members help you!  This can only lead to a win:win:win situation for you, them and your business! 

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A bientôt!

Often when speaking with business owners and solopreneurs, the topic turns to their teams.  This is not surprising given that it is my area of expertise and that I am so passionate about helping people team with individuals who are in their element and who inspire and empower them.

Many entrepreneurs who have been in business for several years have come to the realization that if they want to continue growing their business, they require a team.  While I will address the topic of business growth through teams in a future post, what concerns me is how entrepreneurs go about hiring their staff.

You wouldn’t believe the number of times business owners confide that they have hired their friends, family members, a friend of a friend of a friend who is out of work and needs the money, an acquaintance who is on sick leave and is trying to make ends meet.  I understand that these situations pull at your heart strings. 

Anyone who knows me personally, i.e. close friends and family know that I wear my heart on my sleeve, but as I told one of my mentors recently, in business, I wear long sleeves and make business decisions first with my head, and then run it by my heart. 

Does this mean that you should not hire someone who is in need or that you should not partner with a friend or relative?  That is not at all what I am saying. What I am saying is use logic first. 

When hiring an individual for your team:

  • determine what you want to accomplish and where you need help
  • identify what tasks you want to outsource
  • identify the type of people you work with best
  • identify the requirements: skills, knowledge, experience and personality traits the individual requires
  • recruit the individual who meets or exceeds  those requirements

Getting back to your family member or friend of a friend of a friend, does this individual have the skills, knowledge, experience and personality traits that you require?  Setting aside their relationship to you or to others around you and setting aside their personal situation, ask yourself if they truly are the most qualified candidate.  If so and you feel you could maintain a business relationship with them, go ahead and hire them.  If not, do NOT hire them. 

Never forget that you are running a business.  As a business owner, you must do what is right for you AND your business, even if it causes some ill feelings in your surroundings.  Hiring the wrong person for the job will not only result in their feeling miserable, but it will also mean more work for you, more stress for you and more time spent on working in your business instead of on your business. 

When hiring, you can roll up your sleeves, but don’t forget to put your business owner hat on!